If you’re flipping furniture, great photos are important—but they only get people to stop scrolling. What actually helps close the sale? Descriptions that sell your furniture pieces. Whether you’re listing on Facebook Marketplace, Etsy, or even Instagram, how you describe your item can make the difference between a quick sale and a piece that sits for weeks.
Here are six tried-and-true tips to help you write descriptions that sell your furniture pieces with confidence and ease.
6 Tips for Writing Better Descriptions That Sell Your Furniture Pieces
1. Use Keywords in Your Title and Description
Start with a clear, keyword-rich title. Instead of “Cute Table,” try: “Vintage Solid Wood Side Table – Refinished in Sage Green”
Using descriptive, searchable phrases helps your listings show up when buyers are searching online. Remember, descriptions that sell your furniture pieces begin with being found.
2. Highlight the Features and the Benefits
Buyers want to know what’s special about the piece and how it can work in their home. Mention things like:
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Solid wood construction
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Original or updated hardware
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Storage capacity
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Refinished with high-end paint or stain
Then link each feature to a benefit:
“The spacious drawers offer the perfect solution for organizing kids’ clothes or office supplies.” That’s what turns a scroll into a sale.
3. Include Accurate Measurements
This step is non-negotiable. Add height, width, and depth in the body of your post. Many flippers lose sales because buyers don’t want to ask for the size.
Descriptions that sell your furniture pieces remove friction and make things easy to understand at a glance.
4. Help Buyers Visualize the Piece in Their Home
Don’t just describe what it is—help them picture it in their space. Use phrases like:
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“Perfect for small entryways”
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“Adds a warm, rustic feel to any dining room.”
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“A neutral piece that works with any decor style.”
This kind of language elevates simple listings into descriptions that sell your furniture pieces by sparking imagination.
5. Be Honest About Condition
If the piece is vintage or handmade, let the buyer know. Minor flaws are expected, but transparency builds trust. Something like:
“This piece has a distressed look that adds to its vintage character.”
or
“One drawer sticks slightly but functions well.”
Honest, clear communication is part of every great description.
6. End with a Confident Call to Action
Your listing should end with simple directions:
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“Pickup in [city]”
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“Message me to claim.”
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“Delivery available for a small fee.”
Descriptions that sell your furniture pieces always make the next step obvious and easy.
Final Thoughts
Photos may stop the scroll, but it’s your words that close the sale. By writing thoughtful, clear, and honest descriptions that sell your furniture pieces, you not only attract better buyers but you also build a brand that buyers trust.
Do You Want To Make Money Flipping Furniture?
After twenty years of doing this, I am still picking up pieces when I can find them because I love the creative outlet, but I am now coaching other furniture flippers on how to make more money in their business. If you are someone who is looking to start and/or grow a furniture flipping business, I would love to help you. There are ways to make money in your business beyond painting a piece of furniture. Once I learned that, my business flourished. Don’t waste your time trying to figure it out on your own.
To help other flippers, I created The Furniture Flipping Academy! The academy includes everything you need to start, grow, and/or scale a furniture flipping business. It includes courses, resources, templates, a social media planner and guide, a community, and so much more. It will ensure that you are doing the steps that will lead to success and not wasting your time on things that won’t.
You can find all the information about the Furniture Flipping Academy HERE.
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